The proven, frustration-free way to make your business stand out online, from one of North America’s leaders on digital marketing for small businesses
Today, you can launch a website, create social media feeds, and get products and services to market on some of the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America’s top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don’t need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue.
what you’ll learn
✓ How to approach digital marketing using the same framework Avery has used with hundreds of businesses just like yours
✓ How to register a domain name that’s perfect for your business
✓ How to set up a professional email address that matches your business name
✓ How to hire a website professional and tips for getting the best work possible from them
✓ How to make your own website
✓ How to sell online, and your options for ecommerce
✓ How to make your website mobile-friendly, fast, and accessible
✓ How to lock down your business’s tech so it’s private, secure, and safe
✓ How to write content for your website and social media that will appeal to your target customer
✓ How Google works, and how to optimize your business for search engines (SEO)
✓ How to choose which social media channels are right for you
✓ How to make the most of your time and energy investment in social media
✓ How to build and execute an email marketing strategy that your customers will love
✓ How to decide if online advertising is right for you, and what platforms are available for advertising online
✓ How to get all of your customer data out of your head and into a streamlined system
✓ How to measure all of your digital marketing efforts so you know what’s working, and what you can cut
✓ How to confidently grow your business online, so you can get back to doing what you love and stop wasting time and money
“One of the most comprehensive marketing guides to making your business known online that I have read. Highly recommended.”
“I’ve read a lot of business books, but this one takes the cake. See You on the Internet is 200 pages of pure gold filled with actionable steps I can implement in my business - today. It’s an absolute must-read.”
“Understanding how digital marketing and media works is now more critical than ever before. In this book, Avery Swartz cuts through the acronyms and technical jargon, takes you by the hand and guides you through the key concepts in an easy to understand and accessible manner.”
“I loved that reading the book felt like sitting down with Avery in person and getting hand-held through the process. This book and its resources are exactly what entrepreneurs need to know about digital marketing, all in one accessible and practical place.”
“A fun and accessible approach to digital marketing. Whether you’re a complete beginner or years into running your own business, See you on the Internet uncovers the foundations of digital marketing that will grow with you and your business even as the technology evolves. ”
“This is the book I wish every one of my clients (business owners) would read. It’s full of easy-to-digest, practical information that situates the reader not just in what to do with their digital marketing, but also in how to think strategically about what they are doing. The conversational tone, real-world advice and simple exercises make See You on the Internet an invaluable tool for every entrepreneur.”
“I have run global marketing for some of the biggest and brightest startups. The complex landscape of digital marketing can make it hard to know where to start. See You on the Internet is a practical guide that steps you through a custom plan that’s right for your business.”
“Your one-stop digital marketing shop! Easy to digest and practical AF. I wish a guide like this existed when I started my business.”
about the author
Avery Swartz is the founder and CEO of Camp Tech, the tech workshop company for non-technical people. She was ranked number 5 on Search Engine Journal’s Top 50 Women in Marketing list. Avery is the resident tech expert on CTV Your Morning and has contributed to The Globe and Mail, Chatelaine, and Today's Parent. Avery hosts the A.I. Meets World podcast from Microsoft and the Globe and Mail Content Studio, and has been a Professor at both Ryerson University and Humber College. She lives in Toronto.
Learn more about Avery Swartz at https://averyswartz.com
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