about the book what you'll learn what they're saying about the author order now

the #1 best-selling digital marketing guide for small business

See You on the Internet is a frustration-free resource for building a website, selling online, search engine optimization, social media, email marketing, and online advertising... that you'll actually enjoy reading.

See You on the Internet book cover

The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses

Today, you can launch a website, create social media feeds, and get products and services to market on some of the world's most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue.

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what you'll learn

How to approach digital marketing using the same framework Avery has used with hundreds of businesses just like yours
How to register a domain name that's perfect for your business
How to set up a professional email address that matches your business name
How to hire a website professional and tips for getting the best work possible from them
How to make your own website
How to sell online, and your options for ecommerce
How to make your website mobile-friendly, fast, and accessible
How to lock down your business's tech so it's private, secure, and safe
How to write content for your website and social media that will appeal to your target customer
How Google works, and how to optimize your business for search engines (SEO)
How to choose which social media channels are right for you
How to make the most of your time and energy investment in social media
How to build and execute an email marketing strategy that your customers will love
How to decide if online advertising is right for you, and what platforms are available for advertising online
How to get all of your customer data out of your head and into a streamlined system
How to measure all of your digital marketing efforts so you know what's working, and what you can cut
How to confidently grow your business online, so you can get back to doing what you love and stop wasting time and money
"
I've read a lot of business books, but this one takes the cake. See You on the Internet is 200 pages of pure gold filled with actionable steps I can implement in my business - today. It's an absolute must-read.
— Rachel Kelly, founder, Make Lemonade
"
Understanding how digital marketing and media works is now more critical than ever before. In this book, Avery Swartz cuts through the acronyms and technical jargon, takes you by the hand and guides you through the key concepts in an easy to understand and accessible manner.
— Allan Dib, global bestselling author of The 1-Page Marketing Plan
"
I loved that reading the book felt like sitting down with Avery in person and getting hand-held through the process. This book and its resources are exactly what entrepreneurs need to know about digital marketing, all in one accessible and practical place.
— Paulina Cameron, CEO, Forum for Women Entrepreneurs
"
A fun and accessible approach to digital marketing. Whether you're a complete beginner or years into running your own business, See you on the Internet uncovers the foundations of digital marketing that will grow with you and your business even as the technology evolves.
— Melissa Sariffodeen, co-founder and CEO, Canada Learning Code
"
This is the book I wish every one of my clients (business owners) would read. It's full of easy-to-digest, practical information that situates the reader not just in what to do with their digital marketing, but also in how to think strategically about what they are doing. The conversational tone, real-world advice and simple exercises make See You on the Internet an invaluable tool for every entrepreneur.
— Danielle Botterell, principal, Spark Consulting
"
I have run global marketing for some of the biggest and brightest startups. The complex landscape of digital marketing can make it hard to know where to start. See You on the Internet is a practical guide that steps you through a custom plan that's right for your business.
— Melissa Nightingale, all around badass

about the author

Avery Swartz is the founder and CEO of Camp Tech, the tech workshop company for non-technical people. She was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list. Avery is the resident tech expert on CTV Your Morning and has contributed to The Globe and Mail, Chatelaine, and Today's Parent. Avery hosts the A.I. Meets World podcast from Microsoft and the Globe and Mail Content Studio, and has been a Professor at both Ryerson University and Humber College. She lives in Toronto.

Learn more about Avery Swartz at
https://averyswartz.com

Avery Swartz

AS SEEN IN:

CTV The Globe and Mail Chatelaine CityTV CBC Today's Parent Global

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